Fast-Track Or Fine-Tune: Picking The Best Design Service For Your Business
Have you ever sat down, coffee in hand, ready to tackle the big task of finding the perfect designer for your business only to end up more confused than when you started?
You might start with a simple Google search or scroll through Instagram but before you know it, you’re buried under an avalanche of design service options. The prices vary, the packages are all over the place, and you’re left wondering, ‘What do I actually need?’.
Here’s the truth: not all design services are created equal. And not all design services are going to be the right fit for your business.
What happens if you pick a misaligned design service? You could waste money (and time) on a brand identity that doesn’t represent your brand, values, or vision and doesn’t help you achieve your business goals.
That’s why I’m cutting through all the clutter in this blog post.
We’re diving deep into the world of Kind Nature Creative’s design services to help you find the right fit. Whether you’re a creative solopreneur ready to make your mark or part of an established, multi-owner organization looking to refresh your image, there’s a service for you.
Start By Understanding Your Business Needs
It’s easy to get overwhelmed by design options if you jump straight into looking at services. Instead, start with reflection and a heart-to-heart with your business. This will help you understand more of what your brand needs to thrive.
Here’s what you should consider before choosing a design service:
What’s clicking right now? Start by recognizing the parts of your business you’re genuinely happy with.
Where are you struggling? Maybe your current logo blends in with your competitors or you change colour palettes every season, getting specific about your challenges will help you find solutions.
What goals do you have? Design isn’t just for right now, it’s for the future of your business whether that’s launching a new product line or improving your brand reputation.
How complex are your needs? Your project scope influences the type of design service you need so if you’re rebranding a multi-location business (versus launching a solopreneur brand), you’ll need more in-depth support.
What’s your budget and timeline? Be honest with what you’re willing to invest in design and how quickly you need your project completed so you can rule out services that don’t work for you.
Taking the time to answer these questions can save you from a lot of back-and-forth later on. That way, when you start looking for design services, you know exactly what you need.
And being clear about your project needs? It’s the perfect way to make sure your partnership with a designer is set up for success from the start.
For The Creative Solopreneur Who Wants To Start On The Right Foot
As a solopreneur, you’re juggling a lot – figuring out your target audience, fine-tuning your services, trying to get your first clients, and everything in between. If thoughts like, ‘I need to look like a pro before I launch’ or ‘How do I stand out online on a budget?’ are circling your head, you’re in the right place.
Enter: Solopreneur Sprints.
Solopreneur Sprints is a streamlined design service for new business owners, solopreneurs, and online service providers. Think of these as your quick start to getting a professional brand that’s all you without draining your bank account. They’re perfect if you don’t need all the bells and whistles yet but still want a brand that stands out, feels professional, and speaks to your audience.
Here’s the scoop on what you get:
Expert support
Mini colour palette
Type-based logo
Free font pairings
Brand style sheet
Stylized templated website
With packages starting at $1700 and a quick turnaround, you’ll be ready to launch in less than a month!
But just because Solopreneur Sprints are quick and efficient, doesn’t mean they compromise on quality. Take it from Danielle, the founder of Sayge Marketing who went through a Mini-Brand Sprint. She said…
”As a new business owner, I had so many ideas swirling around my head about what I wanted my brand to be and represent. Kind Nature Creative took all my thoughts and inspiration and brought them to life with a brand I feel truly connected to.”
If Solopreneur Sprints sound like the right fit for your small or new business, then head to the service page to get all the details!
For The Established Business With Major Hurdles To Clear
If you’re in charge of an established business with a big vision, the work never ends. You could be looking at buying land, financing expansions, or training new team members all while feeling like a rebrand is long overdue. Those business cards you designed 6 years ago? Yeah, they aren’t standing out at your industry conventions.
This is where Custom Design steps in.
Custom Design is tailored for businesses that need more than a mini brand or website to operate successfully – picture brick-and-mortar shops, product-based businesses, or existing brands needing a major refresh. This service is about diving deep into your business’s essence and emerging with a brand identity (and web design!) that tells your story and sets you apart from others.
Here’s what you can expect with Custom Design:
Strategic deep dives and creative direction
Full colour palette
Custom logo variations
Typography system
Brand patterns
Brand guidelines
Web copy support
5+ page custom website
Custom Design packages are… well, custom! But most projects take 2–3 months to complete with prices starting at $5000.
Choosing Custom Design means making a commitment to your brand’s future. It’s about ensuring every aspect of your branding – from your logo to your website – resonates with your vision, values, and story. And the team at Ramsay Hair Salon agree:
“We received fantastic service, value, and the perfect end product to help us launch our brand and hair salon! I know we presented some challenges but Tegan hit the ball out of the park with coming up with something that is the perfect fit for our salon business.”
If your business is ready for a custom brand and website design, then get all the details about packages right here!
Making The Best Design Service Choice For Your Business
Picking the best design service isn’t just about choosing a package and calling it a day. It’s about aligning your choice with where your business is now and where you dream of taking it.
Whether you’re a bright-eyed solopreneur ready to launch or an established brand set on crafting a legacy, there’s a design path for you.
And to make your decision process as smooth as possible, here’s a quick guide to choosing the best-fit design service at Kind Nature Creative!
-
Who:
New business owners & online service providersWhat:
A streamlined & supportive design experienceWhy:
To give you a professional brand you feel confident launchingTimeline:
2+ weeksCost:
Starts at $1,700
-
Who:
Established businesses & product-based businessesWhat:
An in-depth, strategic & tailored design experienceWhy:
To give you a long-lasting brand that differentiates your businessTimeline:
2–3+ monthsCost:
Starts at $5,000