solopreneur sprint client

Tideway Advisory

Tideway Advisory combines the expertise of a CFO and the strategic insight of a COS on a fractional basis, empowering founders, presidents, and CEOs to navigate their entrepreneurial journey with confidence. Offering financial leadership and operational excellence, Tideway delivers full-time dedication without the full-time commitment—making business not just successful, but enjoyable again.

BEHIND THE BRAND

I want my clients to feel a sense of certainty and calmness.

The Tideway brand draws inspiration from its founder, Alyssa, who grew up near the ocean and has a lifelong love for travel. The primary logo features an extended “A,” symbolizing the business name’s meaning: “a route or channel to get you where you need to be.” This detail also nods to the first letter of Alyssa’s name. An elegant, uppercase sans serif typeface balances strategy and empathy, creating a look that is timeless and modern. Tideway’s brand colors reflect the blues and natural tones of the ocean, complemented by a warm sunset orange that embodies Alyssa’s approachable and humble nature. Together, these elements tell the story of a brand rooted in purpose, connection, and authenticity.